The repercussions for Nike also were immediate, Adidas NMD Mujer if not severe. That was better than the dire prediction from Sonny Vaccaro, a veteran shoe executive, who said Wednesday night (via Yahoo’s Pete Thamel) that video of the moment was “already all over the world while we’re still watching the game he got hurt in. They’re going to show it until we die.”
Investors’ punishment, though, was limited. Nike’s main competitors finished the trading Nike Air Max 270 Mujer day with mixed results. Adidas closed down 0.14 percent. Puma and Under Armour were up 1.7 percent and 0.7 percent, respectively.It’s an isolated incident right now,” Brian Yarbrough, consumer research analyst at financial Nike Air Huarache Damen services firm Edward Jones, said in a phone interview. “I think it does very little to the brand. It’s unfortunate that his knee got hurt, but I think it’s pretty minuscule in the grand scheme of things. This is one product, it’s one shoe line, and there are thousands of others. You think about the number of hours people play in these shoes, and this is pretty insignificant.”
Nike moved swiftly Nike Air Max 95 Femme Wednesday night to promise an investigation into just what caused Williamson’s shoe to come apart during one of the most highly anticipated college basketball games of the season and on ESPN’s national telecast to boot. Nike Air Max 1 Femme Among those in attendance in Durham, N.C., was former president Barack Obama, who was captured on video declaring, “His shoe broke.We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a statement. Nike Air Force 1 Mujer“The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”
The basketball shoe industry’s reputation of developing new materials, plus a history of marketing those products, is one of the main reasons for investors’ relative confidence, equity research firm Oppenheimer advised investors in a notice provided to Nike Air Max TN Damen The Washington Post.
“At this juncture, we are optimistic that while negative headlines might weigh upon [Nike] shares for a bit, any lasting damage to the company and its shares will prove minimal,” the firm wrote. "[Nike Air Max 90 Damen Pink Nike] is renowned for producing some of the best athletic footwear and apparel in the industry and outfitting successfully many of the world’s pre-eminent athletes. The extent of the relationship between any injury to Williamson Nike Air Huarache Mujer and the Nike shoes that he was wearing is not yet known.
“We cannot recall any major prior instances of [Nike] products malfunctioning. Nike senior management has a history of acting masterfully at always protecting and enhancing the company’s brand image with core customers, even through moments of pronounced consternation.”
Footwear experts said Thursday the shoe’s rupture may have actually Nike Air Max Tn Homme saved Williamson from a more significant injury. A top-tier athlete exerts close to five times his or her body weight when making a sudden change in direction, said Kevin Ford, a professor of biomechanics at High Point Nike Air Max 1 Mujer University who studies high-performance athletic equipment.
Had the shoe not given way for Williamson’s foot, Ford said, some 1,500 pounds of force would have concentrated on his knee.